Stripe — the financial infrastructure platform for businesses — hosted its annual user conference Sessions today. This event is an opportunity for Stripe’s leaders to discuss the trends of the internet economy and showcase how Stripe is helping to shape the future.

This year, a big focus was on introducing the Stripe Apps Marketplace. The Stripe Apps Marketplace is designed to help users:

  • accelerate business growth while reducing busywork;
  • access essential tools without switching tabs or accounts;
  • simplify common workflows with information synced across apps.

SendOwl is delighted to announce the SendOwl Stripe app: a digital delivery platform built to help Stripe merchants streamline and scale their digital sales — featured in the Stripe Sessions keynote and Developer breakout! We are elated to have teamed up with Stripe to bring users this blissful integration. View the SendOwl app here.

“With SendOwl’s Stripe App, Stripe merchants can upload and link digital content,  such as an online course or a PDF file, to a product in Stripe, and automatically deliver it to their buyer after checkout.”

SendOwl couldn’t be more excited to be one of the first apps in the marketplace, and we're excited for users to test it out. Which you can do starting today!

Try it free.

What Is the SendOwl Stripe App?

The SendOwl app is the digital delivery engine for business owners across the internet. Built for seamless integration with Stripe, the SendOwl app provides secure and automatic delivery of digital goods purchased through Stripe checkout.

The SendOwl app allows Stripe users to streamline and scale their digital goods delivery — all from within the Stripe dashboard.

Illustrative image

Watch the developer breakout video here

For existing Stripe users, it's as simple as installing the SendOwl app from the Stripe Apps Marketplace and following four easy steps to get up and running.

Within the Stripe dashboard, SendOwl app users can view all the payments linked to their products. Or, drill into a specific subscription and manage a subscriber’s access.

For delivery downloads, SendOwl app users can set download restrictions, based on number of attempts or a time limit, and provide more download attempts.

After checkout, the buyer automatically receives an email with a secure link to download their digital goods. This download page includes a product image, name, and remaining download attempts.

Merchants will also be able to review insightful reports, like product metrics and delivered orders — all without ever leaving Stripe.

Developers: Integrate Digital Goods Delivery into Existing Applications

Stripe users don’t need to write a single line of code to sell through SendOwl.

But for developers, SendOwl has a REST API and provides webhooks for common events. This allows developers to integrate selling and delivering digital goods into existing applications.

Why is this a big deal?

Developers and makers who already have a custom system, such as a checkout, that uses Stripe can now integrate SendOwl webhooks. SendOwl webhooks send information to your app when a SendOwl event is triggered, such as when a digital good is purchased.

But SendOwl’s webhooks are useful beyond just orders completed — trigger a webhook when a refund is issued, when an order triggers fraud review, and much more.

For companies and developers that want to build solutions for the creator economy or around digital commerce, the SendOwl app’s REST API is an out-of-the-box framework.

Instead of spending months building a scalable solution from scratch, SendOwl’s API makes it possible to build on top of the solution you’re already using with Stripe!

Want to learn more about developing with SendOwl? View our developer help docs.

The SendOwl App is Available Now!

The SendOwl Stripe app — the digital delivery engine for the internet economy — is available to install from the Stripe App Marketplace. Try it free today.

We’re excited for users and developers alike to take full advantage of the SendOwl app through the Stripe dashboard. For questions and inquiries, please contact stripesupport@sendowl.com.

Matt Wells
Written by Matt Wells

Matt Wells is the Head of Operations at SendOwl, a digital product delivery and access solutions for creators, solopreneurs and SMBs. An accomplished entrepreneur and technologist, he has founded multiple companies, including Virtual Value and Shujinko. Throughout Matt's career, he has built and led high-performing teams that consistently deliver world-class software solutions. With deep expertise in cloud engineering, infrastructure, and security, Matt has held impactful roles at Starbucks, CARDFREE.

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