Enhanced Subscription Reporting

Subscriptions are a powerful product and an important tool for any merchant looking to keep buyers engaged with fresh content and generating predictable income streams.

SendOwl offers file access and drip subscriptions; however, analyzing subscribers, their orders, and usage patterns was not so easy. Until now.

Five new reports

We're happy to announce that we've released 5 new reports to help supercharge your subscriptions. You can now track individual payments, analyze sign-up and cancellation trends, and track dunning payments much more easily.

Let's take a quick look at each report and what they offer.

Active subscriptions

While you've always been able to generate an orders reports, the new 'active subscriptions' report means you can quickly and easily analyze all your active subscriptions.

It includes details such as the order ID, subscription start date, and how many payments have been made. All with the aim of enabling you to see and track trends in sign-ups and average length of subscription.

Dunning subscriptions

When a subscriber misses their regular payment, possibly for genuine reasons such as forgetting to update their card, the subscription goes into what's known as a 'dunning' state. In other words, the subscriber's payment is late, but the subscription has not yet been cancelled.

This report immediately filters out orders that are in that dunning state, and it includes details such as the order ID, and when their payment was due.

Paused subscriptions

You may already know, but you can actually pause a subscriber's payments. You can read more about that incredibly handy tool here: pausing subscription payments

Following from that, what could be more handy than clicking a button to see those paused subscriptions? This report includes details such as the order ID, the date the payment was paused, and when the payment was originally due.

Cancelled subscriptions

Understanding cancellation trends is one of the most important things you can do as a merchant. Do your subscribers often cancel after 6 months? 3 months? In April of each year?

Being able to see those trends and take action is even easier with this report as it includes details such as the order ID, when the subscription started, how many payments were made, and when the subscription was cancelled.

Subscription payments.

Subscriptions really are one of the most powerful tools when it comes to building up predictable income streams and when you have a healthy subscriber base, tracking each payment can be a challenge.

Well, no more! With this report, you select the time period, and we show each individual payment and match it to a specific order ID. With details such as the amount, currency, and number of payments made, it becomes a powerful payment tracking tool.

Where are they?

Enough already! Where are they? All SendOwl reports can be found in the main 'Reports' section of the Dashboard: SendOwl dashboard reports

Help article(s)

Naturally, it wouldn't be SendOwl without a matching help article! Here's the help article which discusses the reports in more details: Generating subscription reports

But wait...

Are the reports missing something? Does the dunning report need an additional column to make just that bit better? Do we need an entirely new report?

If so, let us know. We'd love to get feedback and ideas on how we can help you sell and manage your subscription products even better at SendOwl.

Finally, keep an eye on our blog for more subscription enhancements coming soon (Shopify subscriptions anyone?)

Cheers, SendOwl.