25+ of the best digital products to sell in 2024

‍Why sell digital products in 2024?

The world of e-commerce is always changing, so creators need to stay up-to-date on all the great digital products they can sell — and the best ways to sell them. With digital product sales predicted to be a massive trend in 2024, we wanted to share this list of more than 25 popular digital product ideas that we believe are poised for growth and profitability — based on the success of our own sellers at SendOwl; we hope this will give you a digital product idea or two of your own! By creating and selling these in-demand, profitable digital products, anyone from a budding solopreneur to a seasoned business owner can unlock diverse streams of passive income.

25+ digital product ideas

E-books

E-books make great digital products and a good way for creators to share their knowledge with a global market, as fewer people want to carry around heavy books these days. Creating and selling digitally downloadable e-books typically involves minimal overhead costs. There's no need for printing, warehousing, or shipping. The combination of rapid publishing, high profit margins, and sustainability makes e-books easy digital products to move. Don’t know what to write about? Bestseller lists, like the tried and true New York Times list, can give you insight into what’s popular. Maybe sci-fi is really big right now, for instance, or maybe people want to learn more recipes. Hint: These are some of more popular digital products on SendOwl, Hoot!

Cookbooks

Those quick, cheap meals you lived on in college? Odds are, some students could use the recipes for those! Or maybe you know all of your family’s cherished recipes for holiday treats. Write down the instructions for making your favorite dishes or quick and easy meals — pictures help too! — and share them with others in a digital cookbook.

Memoirs and biographies

Have you been wanting to write about your childhood, or your journey through medical school, or maybe the story of how your parents met? Memoirs and biographies are consistently a hit with readers of various ages and backgrounds.  Set a goal of writing a chapter a week, and turn your life into a digital book to share with others.

Poetry collections

Poetry covers a broad expanse of writing styles — a poem can be about any subject or be any length, and poetry allows you to use language in all sorts of creative ways. Start writing a poem every day about something you’re thinking of, and put all of them together at the end of the month —  for 12 digital products a year.

Travel guides

We all wish we had a local with us when traveling to new places, and with a digital travel guide, you could be that person for a traveler in need. Put together a guide of the best restaurants, coffee shops, museums, walks, and hot spots in the towns you’ve lived in — and maybe throw in some of your personal photos from over the years — for a unique series of digital travel guides. Hint: These tend to be a popular digital product on SendOwl. Hoot!

Meditation manuals

Everyone relaxes differently, but many people do not know the best way to meditate. If you do, sharing that information with others in a digital guide could help them find the calm and inner peace they need.

Academic research

Maybe you conducted original research in college but never did anything with it — your work deserves to be shared! Creating a digital book or article detailing your work can connect you with others who have the same passions and interests.

Fan fiction

A great series or movie often leaves us wanting more, which is one reason fan fiction is so popular. Do you have an alternative ending for your favorite characters that you think deserves to be told? Write it up, maybe create some original digital artwork, and contribute a digital book to the culture. Maybe you end up writing a series that could make for several digital items to sell!

Online learning and educational resources

According to market research, the online education market was valued at $399.8 billion in 2022 and is set to increase by 14 percent in the next 10 years. So do you know how to do something that could help others or bring them joy? Consider creating and selling online learning materials and educational products in a niche of your choosing — you can craft tutorials, guides, and instructional content in areas such as technology, personal growth, health, and specialized skills. Your knowledge is valuable! The online courses and easy digital downloads you create could help people learn life-changing skills.

Check out our blog post on creating an online course in five steps to learn more!

Online courses

Speaking of the skills you have that other people want, a digital product like an online course makes it easy to monetize those skills. Put together guidebooks, assignments, digital marketing guides, and other educational materials to share your knowledge with others. Check out our how-to guide to get started

Video tutorials

We all look up video tutorials when we need to learn how to do a quick DIY project or understand how to cook a turkey, for example. And tutorials don’t have to be long or complicated — if you’ve found a hack for something, turn that skill into a profitable digital product.

Interactive worksheets

Teachers, parents, and others are always looking for worksheets that are fun, engaging, and educational. People will pay for quality worksheets for their students, or themselves — ask your teacher friends what they feel they need in their classrooms, and start creating.

Digital libraries

Have you done a lot of random research or lots of random things? Turn all your work into a digital library to house photos, written work, and anything else you want to share. The digital library is the ultimate digital product repository.

Templates and printables

Maybe you’re a teacher who crafted your own worksheets and assessment templates because you never found any others that were good enough. Odds are, a teacher is looking for the same thing right now, and you may have the digital product they need sitting on your hard drive. Many content creators successfully sell unique digital templates and printables, due to their versatility, scalability, and low overhead costs.

These digital products take many forms: from worksheets and planners to printable items like greeting cards. The key is to make them customizable, so they will appeal to a broad audience (and so it’s easy for you to make multiple versions of them and unlock multiple income streams).

Project and graphic design templates

Help others structure their projects with intuitive and powerful design templates. Everything from research to party planning to lesson plans can be made easier with the right guiding format.

Assignments and worksheets

Coloring sheets, connecting the dots, or pictorial analysis — creating graphic worksheets that can be used by teachers to engage students is rewarding, in addition to being an outlet for your creative talents.

Digital or printable planners

Everyone wants a customizable digital planner — create a few digital planners that you feel are perfect for your life, and others will probably love them, too.

Calendars

It’s way more fun to use a calendar when it’s beautifully designed and easy to fill out!

Thank you cards

Everyone needs these! With digital thank you cards, people can save paper and still show their gratitude. Tack on a free business card design for each customer, and watch those referrals grow.

Wedding invitations

People are skipping the paper invites for easy digital RSVPs these days, and you can help create the perfect invite for happy couples everywhere.

Subscription-based content

Developing subscription-based, exclusive content has proven to be wildly successful — we all probably subscribe to some type of digital content. Whether it's premium newsletters, access to online communities, or carefully curated digital content, subscription-based models present a significant opportunity for individuals and small businesses who want to build their brands.

If you already do something every day — for instance, a morning yoga flow — share your routine with paying subscribers as a coaching service. Or maybe you drop a new smoothie recipe every Sunday along with a quick video tutorial for your subscribers through your membership site. In a world flooded with information, users are willing to invest in quality, convenience, and exclusivity. Create subscription-based digital content that caters to the unique needs and interests of your target audience, and work on producing a steady stream of content for them — and you — to enjoy! Coupling your paid content with some free content that’ll get followers interested is a great way to grow your audience.

Meal plans

Meal planning can be a time-consuming chore — but it doesn’t have to be if you can buy healthy and yummy ideas from a meal plan service. Create lists of your favorite healthy recipes for others to enjoy. Hint: These are great for selling on social media platforms!

Coaching services

People value quality coaching when it comes to their finances, careers, relationships, and so much more.

Newsletters

Have a niche interest? Publish a newsletter featuring stories and breaking news related to it every week or month, and charge a subscription fee! Check out this guide to get started. Hint: Also one of the more popular digital items on SendOwl. Hoot!

Streaming video games

Record or stream your gameplay and share the ups and downs of your favorite games.

Curated magazines

Put together graphics, opinion pieces, recipes, or anything else you want to share in a curated magazine, designed by you for others like you!

Digital Art and Graphics

Digital art is just as valuable as physical products these days. As technology has advanced and society has become more digitally focused, the market for artists to tap into when it comes to sharing their digital goods and bespoke services has also grown. Creating digital products is a great way for artists to reach a global audience without the constraints of physical boundaries, selling multiple copies of unique creations without diminishing the original's value. Beyond selling digital art, you can explore various revenue streams, such as commissions, collaborations, merchandise, and licensing your work for commercial use. Artists who sell digital products have limitless opportunities to promote their skills. You can sell your work on social media, on a WordPress site via WordPress plugins, on Notion, or on your online store.

Stock video and photography

Take some shots of the beach, cute dogs, or plants that others can use as stock photography or videos in presentations.

Custom design services

Offer your custom services for commissions, UI/UX design, or graphic design — all your work can be done online in a digital format.

Original artwork

You can sell your original artwork as downloadable prints, saving on the overhead costs of shipping physical art out to customers. Whether someone wants wall art or stickers, you can provide your work in various formats for others to enjoy as they wish!

Digital media samples

Record drum beats or vocal samples and sell them to artists looking to put together original work. You can create a wide range of unique samples using just your voice.

Start to sell digital products today

The great news is that you can sell hundreds of different digital products with SendOwl’s flexible tools, especially our fully automated digital product delivery system. Whether you’re a small business owner with multiple products or a content creator specializing in blog posts and video content, we have the resources you need to succeed to start selling digital products. Our merchants have made billions of dollars selling their great products already. You may even have a potential product or two sitting on your desktop that you can start selling immediately. Get started for free today! 

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For more of the best digital product ideas, check out this post on digital files you already have and stay tuned to our blog — and tag us on Instagram (@sendowlofficial) or X (formerly Twitter) to let us know what you’ve been selling!