Selling codes online can be a simple and easy way to make money, provided you follow a few simple rules. In this article, we'll look at what codes you can sell, where you can sell them and how you should sell them.

If you are looking for information on how to sell digital goods with serial/license keys, to prevent fraud, easily upgrade customers from free trials and share Steam license keys, then read the blog post on license keys instead.

What codes can you sell online?

You can bulk buy vouchers for retailers like Amazon and iTunes and then sell online for a modest discount. Or you can use your prowess in online gaming to accumulate characters or currencies that can be traded for money in the 'real' world via a code. Or you can sell vouchers for video rentals to avid movie fans. The possibilities are almost endless.

Where can you sell codes online?

You've got a number of choices, including:

  1. eBay – it can feel like the wild west of the internet but you can buy or sell almost anything but you can't arrange automatic delivery of the code after purchase, which might annoy customers who want the product immediately.
  2. By using 'specialist' gift card services like Zeek. Although having to get your customers to sign up for a Zeek account first is a bit of a hurdle.
  3. On specialist forums – although having to individually email each customer can be time consuming for a business usually based on bulk selling and tight margins.
  4. By using a digital download service like SendOwl, which means that you can sell codes from your own website, blog, using a sales description page, or pretty much anywhere you can paste a link. The main advantage of using a digital delivery company is that delivery of codes is fast and automated.

How you should sell codes online

You'll need to work hard to reassure customers that you're trustworthy because there are code sellers out there who are not – and who rip off customers. To make yourself stand out as a reputable seller:

  • Make sure your blog, website or social media has useful, targeted and well written content
  • Include testimonials from happy customers or publications that like what you do
  • Respond to any queries via email or social media as soon as possible
  • Offer to post codes as well if this is typical in your niche
  • Include details of your company, contact details and possibly your business address so customers can see you actually exist

Getting started selling codes online

You don't need $100,000 and a team of investors to start selling codes online. Start with a few codes and a fairly good idea of who will buy them and where they hang out. Create a basic website or sales description page with some quality, targeted content. And then see what happens.

SendOwl is the easy and automated way to sell codes online



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Matt Wells
Written by Matt Wells

Matt Wells is the Head of Operations at SendOwl, a digital product delivery and access solutions for creators, solopreneurs and SMBs. An accomplished entrepreneur and technologist, he has founded multiple companies, including Virtual Value and Shujinko. Throughout Matt's career, he has built and led high-performing teams that consistently deliver world-class software solutions. With deep expertise in cloud engineering, infrastructure, and security, Matt has held impactful roles at Starbucks, CARDFREE.

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