The Best Time to Post on TikTok (According to Data!) 2022

Tiktok is one of the most popular social media platforms in 2022. Various small businesses, content creators, and brands use TikTok to promote their skills and products. With over one billion monthly active users, TikTok offers huge potential for reaching an audience.

TikTok has become known as a platform where smaller creators can grow large followings. Perhaps one way this is accomplished is the fact that past video success does not influence current promotion. In other words, each video is evaluated by the algorithm individually, regardless of the following a creator has amassed.

That being said, the best time to post on TikTok will still largely depend on when your following is active on the platform. If current followers engage with new content, it will receive an overall boost and be pushed out to a wider audience.

For our article, we will evaluate general TikTok user data and show you how to view when your followers are active. That way, you can compare the data to determine the best time to post on TikTok to engage with your audience.

What is the Best Time to Post on TikTok (2022)

The short and sweet answer: there’s no best time to post to TikTok.

Why?

Every audience is different.

Every community will have different internet habits. Instead, let’s review the data!

Influencer Marketing Hub analyzed 100,000 posts on the platform. Though a small sample size, this is the most data-backed information. It should allow you to make an informed decision as to the best time to post on TikTok:

The Best Time to Post on TikTok (Eastern Time)

The best days to post on TikTok are in bold above. The best time to post on TikTok isn’t the same for all one billion active monthly users. Reaching the audience you already have is one of the prime ways to boost initial engagement and increase the potential of virality.

What is the Best Time to Post for You — According to TikTok!

How to view when your followers are most active on the platform.

With a TikTok Business account, you can view the times and days when your followers on TikTok are the most active. The data from TikTok is personalized to you, in that it only considers when the people who already follow you will be online.

This is important because when your current followers engage with new content, it is more likely to reach a wider audience. To view this information, you need to switch to a Business account; here’s how:

You will receive a welcome screen that highlights the features of a Business account. The app will then prompt you to choose a category for your business account.

That’s it!

You now have a Business TikTok account. From your profile, open the Menu and tap Business suite to access Analytics.

This menu also includes the ability to Promote your content through paid advertising, alter Message settings, and view the Business Creative Hub — a resource of trending content and helpful information for improving your videos.

So, what now?

TikTok organizes Analytics into four categories: Overview, Content, Followers, and LIVE (which has its own LIVE Center that you’re prompted to view).

Note: At the bottom of the Analytics page, TikTok recommends viewing analytics on your computer for a better experience.

For our purposes, we’re going to view the Followers tab, with specific emphasis on Follower activity:

Consistently post at that time for a month. Then, use your Business account to view the data under Content.

Be sure to consider any outlining factors — like changes in your content, partnerships that accelerated growth, videos that hopped on a trend.

Based on what you find, determine whether or not posting at a certain time increased engagement. Are you able to find a discernible difference in engagement between the times you chose?

While it’s important to consider views, likes, shares, and comments, you can tap on each video to view more in-depth information as well. This includes how many people watched the full video, average watch time, traffic sources, and more.

How Often Should I Post to TikTik?

TikTok is about sharing life in the moment. It borrows the quick, authentic nature of Snapchat and pairs it with the flashy, audience-building features of Instagram.

Furthermore, the algorithm rewards consistency: Tiktok recommends posting 1-4 times a day, with a minimum of one per day generally recommended.

Holy batman! If that feels like way too much, consider the following:

TikTok does not need to be a large time investment. Consider your business and the various activities you perform within it. What can you feature that you’re already doing? What aspects of your skills and passions easily translate to TikTok?

5 Tips for Increasing TikTok Engagement

As with all social media platforms, understanding the algorithm is helpful when increasing your engagement. TikTok outlined its approach in a blog post. Here’s the TLDR:

As previously mentioned, two factors that do not influence the algorithm are past success and follower count. With this understanding, let’s discuss five ways to increase your TikTok engagement:

Find Trends & Use Popular Audio

The highest leverage trends will be those relevant to your industry or community. The “Discover” page is ripe with popular trends on the platform. But when you find niche trends or use a global trend to highlight your niche, there is potential to reach a broader audience than if you had delivered the same information without following the trend.

Certain songs and audio clips are the basis for many trends. While the videos themselves have little in common, the audio that connects them is data to the algorithm. This means the platform will push out videos that use popular audio to those users who have shown that they enjoy the videos using it.

Use Analytics to Learn What Works (& Doesn’t)

A TikTok Business account allows you to view highly specific analytics. Aside from likes, comments, and shares, some of the most helpful stats for improving engagement are Average Watch Time and Watch full video.

There is also a section that shows you where video traffic came from (Video views by section). This is helpful for measuring whether the success of a video was able to reach beyond your current audience.

Post Consistently (& Maintain Quality)

TikTok wants both. Without becoming a hamster on a wheel, it’s important to post engaging content consistently. Trust me, I know this is easier said than done. Here’s three tips:

Hone Your Niche & Find Your Community

There are thousands of communities on TikTok; such as

Find your community and participate. Use TikTok Duets to interact with other users’ content. Follow accounts you’re inspired by and leave sincere comments regularly.

Everyone is trying to be seen on social media. Spend time seeing and appreciating what other people in your community are creating. Not only will it fuel your inspiration and give you ideas for content, it will allow you to build connections with other creators.

Encourage Audience Interaction (Ask Questions, Call to Action)

Highly watchable content is engaging — sometimes artificially, through the use of sounds, transitions, stickers, text, and more. Asking questions or including calls to action add variety to a video — which is likely to increase the number of people who watch the full video.

Inventive ways that ask the audience to participate will almost always yield more comments than simply sharing the video. For example, a craftsperson might create a video that shows their audience how to do something. Within the video, they could encourage the audience to Duet the video with their process and results.

Alternatively, an artist who creates realistic portraits may include a question, “Who should I draw next?” They might use the Text-to-Speech feature or include a voice-over to do so.

It’s important the questions are relevant and the interactions genuine. As a creator, this is not only a great way to create engagement — it’s how you become part of the community.

The Best Time to Post on TikTok is Relative

TikTok is a light-hearted platform that showcases a vast array of incredible humans doing amazing things. Losing sight of that and your contribution to it is the fastest way to become frustrated and disheartened.

The more you can put attention on building community, the more rewarding your exchanges will be — even when the goal is to build a large following.

While posting at the best time on TikTok isn’t an engagement guarantee, the data you collect allows you to create a strategy, test it, and learn from the results.

Social media algorithms will always be a shifting mystery. That’s why it’s important to extend your brand beyond any one platform. Otherwise, your brand, and potentially livelihood, becomes dependent on a company that is out of your control.

Consider monetizing your creative expertise by selling digital products. SendOwl has helped thousands of creators become financially profitable. Start your 30-day trial now.

Conner Carey